Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025 Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025 Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
July 21, 2024 This is the kind of leader who makes employees want to go above and beyond Employees who trust and respect their bosses, who find their jobs fulfilling, and who feel part of a worthwhile enterprise have no reason to subvert authority or disrupt the smooth workings of their company. BY Yonason Goldson You’re … Continue reading This is the kind of leader who makes employees want to go above and beyond
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024 New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
