Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use … Continue reading Beyond the tech: Mastering customer data with a modern approach
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of the internet. It’s … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage (DD)
Beyond Keywords: Leverage Topical Maps for Content Coverage Ruud Hein | February 13th, 2024 Getting your content to stand out among the sea of information online is no small feat. That’s where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of … Continue reading Beyond Keywords: Leverage Topical Maps for Content Coverage
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2
Mapping your brand goal to behaviors and emotions is key to building a successful strategy. Jade Bunke on December 8, 2023 In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers … Continue reading Top tips for building a successful brand strategy in 2024 and beyond
Find out why static quadrants with generic winners and losers fail to capture unique business needs and how to shortlist vendors based on strategic fit. Apoorv Durga on November 9, 2023 When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry … Continue reading Beyond quadrants: An alternative approach to martech selection
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
