Bonnie Harris — January 2, 2017 Follow @waxgirl333— January 2, 2017 Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing … Continue reading Integrating Facebook Ads For Better Marketing Results
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017. Brian Massey on January 4, 2017 In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we … Continue reading Cheap data: You are about to get so much better at marketing
Annie McMindes — December 29, 2016 — December 29, 2016 Writing a follow-up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with … Continue reading 7 Tips to Writing a Better Follow-Up Email
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
Ali Robins — December 20, 2016 — December 20, 2016 One mindset that all great leaders have is that there is always more learning to do. Greatness is not static. The very best leaders are constantly developing, changing, improving and becoming. Even Santa… After analyzing the ins and outs of Santa’s workshop, here are some … Continue reading 7 Ways Santa Could Be A Better Boss
Christine Watts — December 20, 2016 Follow @IOUFinancial— December 20, 2016 Any person in a position of power likely strives to be a better leader. After all, most of us have encountered unfair treatment as we climbed the ladder to success, and now that we secured a leadership role, being the best possible boss is … Continue reading Want to Be a Better Leader? Ignore Popular Advice
Julie Chomiak — December 19, 2016 — December 19, 2016 Publishing a website is a monumental step for your small business. It puts you on the map and says to the world, “We’re open for business!” Once the website has been live for some time, small businesses should revisit their websites and give it a … Continue reading Ready for 2.0? Easy Updates for Better Conversions on Your Website
Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
Nirmal Gynawali — December 12, 2016 — December 12, 2016 Whether you blog to share your experiences or to promote your business, blogging is the best way to connect with the outer world. But blogging is definitely much more than writing. The work does not end when you hit publish. You should be able to … Continue reading 23 Free Blogging Tools That Will Make You a Better Blogger
Jaykishan Panchal — December 10, 2016 Follow @jaypanchal8— December 10, 2016 The importance of having a blog on your business website cannot be overstated. Some of the many benefits a blog can offer your site include attracting high-quality and organic traffic, converting traffic into leads, establishing authority, and driving long term results. But with every … Continue reading 6 Things You Can Do to Make Your Website’s Blog Better
