Sahail Ashraf — April 28, 2017 Follow @Talcontent— April 28, 2017 One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people … Continue reading How To Build A Better, More Relevant Audience on Instagram
Jomer Gregorio — April 24, 2017 Follow @JomerGregorio— April 24, 2017 Thanks to social media, reaching people that are beyond our physical touch is possible these days. And no industry has been better in putting these platforms into use like the marketing industry. Whether it’s liking their latest status update or tweets or mentioning their … Continue reading Become a Better Social Marketer [Infographic]
Rachel Sullivan — April 24, 2017 Follow @rachelesullivan— April 24, 2017 Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for. All this means you should not … Continue reading Write Better Case Studies with These 7 Tips
Rick Goodman — April 19, 2017 Follow @DrRickGoodman— April 19, 2017 It’s often said that, in order to be successful, you’ve got to surround yourself with the right people—the best people. The smartest people. I don’t necessarily think this is wrong, but it might be misleading. You see, all this focus on finding the best … Continue reading How to Get Better at Networking
Todd Eiseman — April 10, 2017 — April 10, 2017 Despite the 96% of companies who administer reference checks on job applicants, the effectiveness of this step in the hiring process is often disturbingly low. Many companies conduct them as a formality, checking the box simply because that’s the way they’ve always done it. But … Continue reading Best Practices for Better Employment Reference Checks
Lindsay Christensen — April 4, 2017 — April 4, 2017 As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to … Continue reading Is This the Key to Better Facebook Marketing?
Mark Miller — April 3, 2017 Follow @MMtwopointfive— April 3, 2017 One of the most important–and most overlooked–ways to make sure you’re hiring marketing staff the most effective way possible is to sharpen up your job descriptions. The job description is the face of your employer brand. It’s one of the most important ways for … Continue reading 5 Ways to Improve Your Marketing Job Descriptions and Attract Better Talent
Tukan Das — March 31, 2017 Follow @tdas— March 31, 2017 There are plenty of small tweaks you can make to your sales and marketing programs to generate more and better quality leads. But perhaps the most powerful thing you can do? Align sales and marketing. While on paper it might look like marketing is … Continue reading How to Align Sales and Marketing for Better Lead Generation
Kelley Schultz — March 27, 2017 — March 27, 2017 A recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume. As mobile search volume continues to grow, digital marketers are constantly adjusting and optimizing campaigns to capitalize on this growth, ahead of their competitors. And, … Continue reading These 5 Big Strategies Will Make You a Better Search Marketer
Mark Gandey — March 22, 2017 Follow @GiraffeSM— March 22, 2017 Instagram is about way more than sharing photos. Start using these Instagram tricks and soon you will see more users engaging with your brand. Social media marketers are insight-obesessive. For this reason, nothing delights me more than when a friend of mine who isn’t … Continue reading Simple Instagram Tricks Beyond Better Content That Actually Work
