William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Karl Sakas — March 15, 2017 Follow @KarlSakas— March 15, 2017 Write a job description before you post the job! Here’s how to be strategic. Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help … Continue reading Make Better Hires By Writing Better Job Descriptions
Greetje den Holder — March 4, 2017 Follow @GdenHolder— March 4, 2017 Usability means making sure items on your website work well so that the average user can use it without encountering difficulties. According to SearchEnginePeople.com, usability optimization is the practice of identifying any problems customers encounter while accessing and using your website and removing … Continue reading How to Improve Your Website’s Usability for Better Conversions
Susan Gilbert — March 3, 2017 Follow @SusanGilbert— March 3, 2017 Drive More Traffic and Followers for Your Business with Pinterest Like Digg, Delicious, and others, Pinterest allows you to bookmark (or pin, in this case) a site so you can share it with your friends and – of course – find it later. But … Continue reading Achieve Better Results for Your Business with Pinterest
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Justin Dunham on March 2, 2017 Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display … Continue reading Better collaboration is the best martech investment you can make
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
Lenny Robbins — March 1, 2017 Follow @lifenetins— March 1, 2017 The entrepreneurial bug hit me early. The first time I got that rush of excitement takes me back to selling gum for the cub scouts door to door. I realized then that I wanted to be number one, and remembered that feeling of pleasure … Continue reading How Starting a Business Later in Life Made Me A Better Entrepreneur
Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting
Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
Susan Gilbert — February 13, 2017 Follow @SusanGilbert— February 13, 2017 Improve Your Gmail with These 4 Email Management Tools Today I have some email management resources to help you improve your reach through Gmail. Here’s four links with tips and tricks to kick start your Monday. It’s important to have a professional email template … Continue reading Better Email Management Tools for Gmail
