Elena Prokopets — May 30, 2017 Follow @elenatravelgram— May 30, 2017 One of the beauties of the Internet is that so much marketing can be accomplished for free. And this has evened out the “playing field” for small and mid-sized businesses who may have to compete with the “big boys” and all of their marketing … Continue reading The Ultimate Guide To Creating Better Ads
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
Trisha Winter — May 22, 2017 Follow @Trishawinter— May 22, 2017 If have a reseller program, you know how much work it takes to get resellers qualified, trained and enabled. It’s worth it if they add to your revenue stream. But what happens when they don’t? They promised you that they had access to your … Continue reading Quick Tip: How to Better Qualify Resellers
Steve Masters — May 22, 2017 Follow @masterstips— May 22, 2017 What is privacy, when it comes to online behaviour? We live in a world where spy movies and TV shows convince us that we are always being monitored anyway – perhaps that is normalising our assumption about our own privacy. When I have raised … Continue reading Trading Privacy for the Promise of Better
Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business
Aashish Sharma — May 18, 2017 Follow @ineedseo— May 18, 2017 The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many. Are you a salesperson trying to persuade … Continue reading Data Driven Marketing: Teaming Up With Data to Better Interpret Them
Kaitlyn Hammond — May 18, 2017 — May 18, 2017 Whatever small business you run, there is a core set of financial and related functions that just about every business must perform. In 2017, that means choosing apps that meet your requirements and are easy to use on your computer and smartphone without breaking the … Continue reading Best Apps to Use to Better Manage Your Business Finances
Allen Finn — May 15, 2017 — May 15, 2017 A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative … Continue reading 4 Free Resources to Inspire Better Ad Creative
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Lanre Onibalusi — April 28, 2017 Follow @Onibalusi— April 28, 2017 There’s really no way of knowing what the future may bring, but whatever it holds, we can say one thing with absolute certainty: you’re going to need money. Making sure your future is financially viable means that you need to start saving effectively. If … Continue reading 5 Tips to Start Saving Now For a Better Future
