by Tom Pick June 30, 2016June 30, 2016 Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. … Continue reading The Four Best Online Education Tools For Business Pros
by Mary Lister June 29, 2016June 29, 2016 Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you … Continue reading 13 Best Marketing Strategies for Small Businesses
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Aaron Levy on June 28, 2016 at 3:44 pm Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and in general, … Continue reading What’s the best attribution model For PPC?
by Tom Pick June 28, 2016June 28, 2016 Despite its detractors, Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place … Continue reading The Six Best Google+ Marketing Tools
by Victoria Vessella June 27, 2016 Follow @v_vessellaJune 27, 2016 The beverage industry is saturated with emerging companies trying to bring their drinks to retail. Aside from offering high-quality products, having unique packaging is one way to attract consumers and generate buzz about your brand. Small businesses and startups often do not have the luxury … Continue reading The Best of Beverage Packaging for Small Businesses
by Jennifer Frances June 24, 2016 Follow @socialbeesmediaJune 24, 2016 In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools? With the Instagram algorithm update rolling out this month, it’s crucial to use analytics … Continue reading The Best Free Instagram Analytics Tools In 2016
by Rebecca Lee White June 24, 2016 Follow @rleewhiteJune 24, 2016 After becoming TrackMaven’s Community Manager about six months ago, I was eager to learn more about the marketing technology industry and what works best for my brand on social. Part of my goal was to experiment with a variety of tactics on Twitter – … Continue reading The Best Twitter Hashtags, Post Type, and Tweet Length
by Jamie Chaffin June 22, 2016June 22, 2016 Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. … Continue reading 4 Super Easy Steps for Creating the Best Display Ads
by Natalie Lynn June 22, 2016June 22, 2016 In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and … Continue reading Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?
by Chris Goward June 21, 2016June 21, 2016 Why do marketers insist on looking for “best practices” and “conversion rate optimization tips” that simply don’t work? A few years ago, I wrote a blog post called “31 Conversion Optimization Tips – How to Increase Conversion Rates”. Early in the post, I explained that these so-called … Continue reading Conversion Rate Optimization Best Practice: Ignore Best Practices
