by Jesse RennaOctober 6, 2016 Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a … Continue reading Automotive Marketing 101: Best Practices for Your PPC Campaign
by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
by Roop Singh Follow @WiproOctober 3, 2016 The run-change relationship is critical to any smart, cost-effective business. Unfortunately, many organizations become caught in outdated patterns. They become their own worst enemies instead of empowering themselves to evolve with new industry standards. Run activities refer to all the processes that keep your business’s lights on. These … Continue reading Best Practices for Balancing Your Run-Change Equation
by Karla JacksonOctober 2, 2016 It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and … Continue reading Best Practices For An Ideal Social Media Post
by James Potter Follow @thelinkedinmanOctober 2, 2016 It may sound like I’m stating the obvious in saying so, but on LinkedIn who you connect with is everything. You’d be surprised how many people I meet that don’t even give this a moment’s serious thought. The key point here is that the most powerful aspect of … Continue reading LinkedIn Works Best When You Connect With the Right People
by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers. Jeremy Smith on September 29, 2016 How well do you think you know the users who come to your website? Can you tell me … Continue reading Your best users: Where they are and how to find them
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
by Andrew Raso Follow @andrewraso1September 24, 2016 Is ecommerce the place to be? You tell me. Amazon posted a net income of $ 513 million on revenue of $ 29.1 billion in the first quarter of 2016. But you’re not Amazon. That said, worldwide retail ecommerce reached $ 1.55 trillion in 2015, and it’s expected … Continue reading 10 SEO Best Practices New Ecommerce Merchants Must Learn
