Mitt Ray — November 25, 2017 Follow @SMWriting — November 25, 2017 Would you like to build a better Instagram presence? Do you want to find the best apps to schedule Instagram posts? Your Instagram strategy should include a planned posting schedule as a study found that accounts that publish 7+ posts a week get … Continue reading 7 Best Easy to Use Apps to Schedule Instagram Posts
Guy Yalif — November 25, 2017 — November 25, 2017 If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for … Continue reading How to Use A/B Testing and Personalization Best Together
Susanna Gebauer — November 24, 2017 Follow @dreckbaerfrau — November 24, 2017 Networking on LinkedIn can get you better targets LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it. While you should not expect tons of traffic to your … Continue reading B2B Lead Generation – 8 Ways to Find and Connect to the Best Leads on LinkedIn
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017 In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics
Richard Larson — November 17, 2017 — November 17, 2017 Pixabay Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your blog so much better. Of course, the reason for making your blog better is … Continue reading Tips for Making Your Blog the Best Ever
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Jacob Baadsgaard on November 17, 2017 Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring … Continue reading How to steal the competition’s best keywords: A 3-step guide
Carol Stephen — November 16, 2017 Follow @Carol_Stephen — November 16, 2017 The Best Social Media Managers Are Like Octopi What the heck, you’re thinking to yourself: doesn’t she mean octopuses? Well, no, although I’ve seen a lot of people use that word. And why an octopus? Because they have eight arms, they’re exceedingly clever, … Continue reading The Best Social Media Managers Are Like Octopi
Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords
Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017 Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads
Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. Julie Joyce on November 8, 2017 Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of … Continue reading Why real human users are the key to the best links for you
