Adam Henshall — November 4, 2017 In the first quarter of 2017, the AppStore and Playstore saw record revenues yet again with a whopping total of $ 15 billion worldwide, representing a year over year growth of 45%. Add in other online sales and the amount of money being spent is astronomical. But how do … Continue reading The Best Payment Platforms: Stripe vs Paypal vs Square vs Braintree
Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017 Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals
Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan
Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow
Jake Jeffries — October 16, 2017 Follow @TextMarketerLtd — October 16, 2017 Retailers have fallen in love with SMS marketing, and fallen hard. Thousands of messages flying out every day from retailers, offering their customers amazing savings, updating them on their orders, along with many other ways, keeping customers well informed and happy. 50% of … Continue reading Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic]
Personal Branding Blog — October 13, 2017 — October 13, 2017 Pixabay High-level influencer connections can help your personal brand connect with the right prospects, which can increase your visibility and sales online. How can you connect with leaders in your industry? By seeking the right relationships with individuals and business leaders who are active … Continue reading Discover How to Best Connect with Online Influencers for Your Brand
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
Liz Bardetti — October 11, 2017 — October 11, 2017 The grants management process is tricky. Not only are there legal and technical sides to consider, at the base of it all is a cause or community who needs your support. The stakes are high and a deep passion for the work you do doesn’t … Continue reading How to Find the Best Grants Management System
