Dave OrecchioMay 1, 2015 Great blogs are insightful and retain attention The most important thing to remember when writing a blog article is the content must be remarkable. Think about what new insights might the reader gain by reading each paragraph of the article. Don’t write just to rank in Google, take the time to … Continue reading Best Practices for Blogging
Mickie E KennedyApril 30, 2015 If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that … Continue reading 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI
Steve HammApril 26, 2015 For years our society has become obsessed with instant gratification, they want it and more importantly they want it now. Thanks to technology video marketing has become the most popular and efficient way to share information. The following are 3 great ways that a professional video can boost your company’s marketing campaign. Videos are unique with the capacity … Continue reading Why Video Marketing Is The Best Way To Boost Your Campaign!
Alex LustbergApril 25, 2015 Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to … Continue reading Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions
Adam RoselandApril 24, 2015 You’ve probably already been told that search engine optimization is constantly evolving. For a small business owner, this can make SEO sound big and scary and something that you have to pour hours into every week, just to stay ahead of the curve. While SEO does take a little bit of … Continue reading 8 SEO Best Practices for Small Businesses in 2015
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals. Michael Litt on April 24, 2015 Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams continue to want more … Continue reading Video Is A Marketer’s Best Friend
Young Entrepreneur CouncilApril 23, 2015 What are the best training materials out there for someone who wants to get up to speed on online marketing best practices? 1. Avinash’s “Occam’s Razor” Avinash Kaushik’a blog Occam’s Razor is a must-read. He is primarily concerned with measurement and analytics. Any digital marketer worth their weight knows that this is … Continue reading 11 Best Online Marketing Training Materials
Young Entrepreneur CouncilApril 23, 2015 What is one metric I can use for measuring the success of my new social media hire? 1. Interaction With Your Brand Via Social The key is to look at the overall “cohort” following and engagement with your company across all your social media channels. Do you have more likes, … Continue reading 10 Best Metrics For Measuring The Success of Your Social Media Hire
Casandra CampbellApril 22, 2015 Why are some people successful online while others flop? Even when they’re stuff in just as good. What if there was one simple thing that would accelerate your business online? What if this thing was completely free and anybody could do it? This ‘thing’ is transparency, and being more transparent on … Continue reading My Best Tip for More Traffic and Sales
by Meghan Cahill April 22nd, 2015 Visual content is downright essential for any digital marketing effort. The rise of platforms like Tumblr, Pinterest and Instagram, sites such as Houzz, and even the dreaded wasteland known as Buzzfeed, prove that yes, we like to look. A frequently-cited study states that visual content receives 94% more views. … Continue reading How To Use Images To Your Best
