Tag Archives: best

4 Best Practices To Building A Better Bidding Strategy With Volume-Based Optimization

Whitney SunseriMay 12, 2015 While algorithmic bidding certainly helps advertisers meet their goals for individual keywords, it may not necessarily result in maximizing profit for the overall collection of keywords. In order to achieve maximum profit, advertisers should consider utilizing a volume-based optimization strategy that has all keywords working together. What this means is that … Continue reading 4 Best Practices To Building A Better Bidding Strategy With Volume-Based Optimization →

Research: The Best CMOs on Twitter 2015 Index

Content Management

Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index →

How To Create The Best ‘About Us’ Page

Web Design Guidelines

Andrew GazdeckiMay 10, 2015 We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page … Continue reading How To Create The Best ‘About Us’ Page →

The Secret to Making Investors Your Best Friends

Crowdfunding

Angela Hausman, PhDMay 10, 2015 Wanna make investors your best friends? The secret is marketing. Making investors your best friends If you’ve ever been involved in a start up, you know how hard it is to get money from investors. And, unless you’re in Silicon Valley or a few other places, venture funds are even … Continue reading The Secret to Making Investors Your Best Friends →

How to Select the Best Native Advertising Services

Marketing Automation

Andre BourqueMay 9, 2015 Paid media has become a valuable part of a brand’s content marketing mix, and native advertising is one way marketers are enjoying it. Native advertising improves brand image, engages viewers, and has a click-through rate that is orders of magnitude higher than display ads. So much, in fact, that traditional publications like the … Continue reading How to Select the Best Native Advertising Services →

Website Taxonomy Guidelines And Tips: How Best To Organize Your Site

Website Guidelines

Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site →

7 Best Practices To Give Your New Business Website A Head Start

Web Design Guidelines

Priya Florence ShahMay 8, 2015 Are you launching a new business website or updating an old one in today’s post-Panda and Penguin world? (names used to refer to Google’s recent algorithm changes that changed the rules of the game for many businesses) Today, SEO (search engine optimization) cannot be carried out in isolation of SMO … Continue reading 7 Best Practices To Give Your New Business Website A Head Start →

How To Choose The Best Business Blog Categories

Business Blogging

Linda DessauMay 7, 2015 Your business blog categories are a vital part of your content marketing strategy. When someone visits your website and finds your list of blog categories displayed in the sidebar, they get an instant snapshot of the range of your expertise, and how you can help your customers. Your blog categories are … Continue reading How To Choose The Best Business Blog Categories →

What is the Best Top-Level Domain for a Business Website?

Web Design Guidelines

Kris SpisakMay 5, 2015 The topic of “top-level domains” sounds like something out of the gaming world, doesn’t it? The phrase evokes something right out of a MMORPG (massively multiplayer online role-playing game) involving magic, enchantment, and a final battle between good and evil. Intriguing? Yes. Reality? No. In truth, top-level domains (TLDs) are a … Continue reading What is the Best Top-Level Domain for a Business Website? →

The Best Way To Grow Your Business In Our “Always On” Society

Business Development

Charles HeitzMay 4, 2015 You’ve got a few minutes spare at the end of the day and you’re just winding down and thinking about going to bed. What do you do? Check status updates on Facebook? See what’s trending on Twitter? Flick through Google+ to see what your friends had for their dinner? Whatever your … Continue reading The Best Way To Grow Your Business In Our “Always On” Society →