Tag Archives: best

Where Can Marketers Find The Best Customer Data? Under Their Noses

Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015  Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses

Social Media & Your Business: Choosing the Best Platform

VerticalResponseAugust 21, 2015 So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. Facebook, Twitter and Pinterest all trend highly with small … Continue reading Social Media & Your Business: Choosing the Best Platform