Rachel WinsteadApril 4, 2015 Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … Continue reading Being Yourself: The Importance Of Authenticity In Online Marketing
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
Bridget WillardMarch 30, 2015 Voice. What is voice? You’re just tweeting, why do you need a voice? By no means is this key one of the first you’ll need in your social media keychain. Voice is something that develops over time. This week at Buffer Chat we talked about finding your voice. Q3: What advice … Continue reading Keys To Being Social: Voice
Dean KeipertMarch 20, 2015 Everyone is looking for new, innovative strategies to better their digital marketing plan. Whether it’s social media or creating clever videos, it’s all about staying ahead of the curve. So it’s easy to forget about what worked in the past. One of those examples is email marketing. Email marketing is from … Continue reading 5 Mistakes Being Made With Email
Jeff Engel Building a company from scratch is a grueling endeavor that, if done right, can bring great rewards and a feeling of fulfillment. The same goes for being a husband and a father. Balancing all three roles simultaneously is not for the faint of heart, and can seem damn near impossible at times. Just … Continue reading WeMontage’s James Oliver On Being An Entrepreneur/Husband/Father
Harmony MajorFebruary 19, 2015 Is your website so “cute” that it’s … clueless? There’s a saying we share between ethnic minority females when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate … Continue reading Business Website Design: When Being “Too Cute” Goes Wrong
Sean KimJanuary 31, 2015 There’s a big dilemma that’s going through every entrepreneur’s mind when they first get started. Should I focus on my strengths or my weaknesses? “I feel like I can sell anything to anyone! But I also need to learn how to code and design websites… There’s just not enough time in … Continue reading The Truth About Being a Jack of All Trades
Margie ClaymanJanuary 9, 2015 The internet is rife with wisdom. Any problem you have or think you have is likely covered somewhere in the online world. Over the last year or so this advice has become even more streamlined and generic, complete with numbered lists. You’ve probably seen them. “Ten Steps To Be Emotionally Strong.” … Continue reading One Step for Being the Best You
Harsh Ajmera November 19, 2014 You’ve been on social media building your brand, and are looking for ways to promote your products on various social platforms strategically? It’s no surprise for consumers that brands are developing relations with them ultimately to sell their products. Thus, if you want social media to have a positive impact, … Continue reading 5 Ways To Promote Your Products On Social Media Without Being Too Salesy
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
