Tag Archives: Being

You Really Have No Idea How Your Media Plans Are Being Built!

re ski trips and skydiving outings more important than marketing performance? CMOs, it’s time to look closely at how agency media planners are making decisions. Dax Hamman on September 18, 2014 It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the … Continue reading You Really Have No Idea How Your Media Plans Are Being Built! →

Marketers, Quit Being Know-it-Alls

Marketing Guide

Gone are the days when experts could sit comfortably in the knowledge that they knew all there was to know about their given field. Over-specialization in marketing has gone from being a blessing to a curse, and it’s getting worse. Marketers are asked to display increasingly more diverse skills when applying for positions. Take a … Continue reading Marketers, Quit Being Know-it-Alls →

One Way You Know Your Sponsored Content’s Being Laughed At

Content Marketing

And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At →

Internet Marketing Tips – Being an Online Entrepreneur Is About More Than Just Making Money

Internet Marketing, Online Sales

There is much more to Internet marketing than just making money. You will want to think about your emotional and psychological health, in addition to your financial health. Working from home as an online entrepreneur will change your life completely, and this can be an amazing experience for anyone who wants more from their life. … Continue reading Internet Marketing Tips – Being an Online Entrepreneur Is About More Than Just Making Money →