Tag Archives: behind

How to use AI to discover the causes behind customer actions

AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions →

Don’t Leave Any Demo Behind In Alt Measurement Movement

MediaPost-MarketingGuide

Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement →

Why the audio engineer behind your favorite indie albums sticks to analog

Design Experimentation

By KC Ifeanyi This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us. While mastering Tuareg musician Mdou Moctar’s acclaimed 2021 album, Afrique Victime, audio engineer Heba Kadry had one overarching priority: to … Continue reading Why the audio engineer behind your favorite indie albums sticks to analog →

Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

Google Tools

By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle →

Is marketing behind the times?

Marketing Trends

Plus, email testing to win more conversions. Kim Davis on September 20, 2021 Good morning, Marketers, and here’s an insight into the future of events. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. It was staged in a New York … Continue reading Is marketing behind the times? →

When it comes to women, marketing is behind the times

Women In Business

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times →

Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Data Management

Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert →

Google: Behind The Rankings

Google Ranking

Google: Behind The Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2021 Google’s latest podcast episode — Search Off the Record — analyzes how the company tackles specific things in search results. The latest episode looks at spam and the way it ranks for certain things in search results. Participating in the podcast were John Mueller, … Continue reading Google: Behind The Rankings →

The business imperative behind inclusion and diversity

Diversity

How to manage, enrich and diversity your talent portfolio Kim Davis on April 12, 2021 In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the … Continue reading The business imperative behind inclusion and diversity →

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Digital Marketing

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons →