How to manage, enrich and diversity your talent portfolio Kim Davis on April 12, 2021 In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the … Continue reading The business imperative behind inclusion and diversity
Tag Archives: behind
Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
5 Essential Elements Behind a Champion Clickbank Promotion
Dean Mackenzie December 25, 2020 When I’ve spoken with people who want to sell something on the Clickbank marketplace, they often talk about a “killer sales video” or “kick-ass design”. Both of these are important, but they’re not the only factors behind whether a Clickbank promotion enjoys any success. In my experience, there are FIVE … Continue reading 5 Essential Elements Behind a Champion Clickbank Promotion
The Research Behind Effective Email Send Times
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Page Views Climbing, With Online Orders Close Behind
Page Views Climbing, With Online Orders Close Behind by Laurie Sullivan @lauriesullivan, April 9, 2020 More than 6.6 million Americans lost their jobs last week, driving the number up to 16 million in the past three weeks. But that hasn’t completely stopped many from spending, especially online. March closed out with a 25% increase in website page views … Continue reading Page Views Climbing, With Online Orders Close Behind
Behind The Impact Of Google Search Features On Organic Click-Through Rates
Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates
6 Bad Social Media Habits to Leave Behind
Aleh Barysevich — January 31, 2020 Social media marketing is harder than it seems. To keep posting consistent, high-quality, and engaging content, you’ve got to have all kinds of personal skills, know your audience, and use the right tools. You’ll have to keep up with social media trends and improve your work all the time … Continue reading 6 Bad Social Media Habits to Leave Behind
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Redefine and Reinvent Your Career Before It Leaves You Behind
Daniel Burrus — July 17, 2019 Follow @DanielBurrus — July 17, 2019 We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs … Continue reading Redefine and Reinvent Your Career Before It Leaves You Behind
Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
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