What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
Sruthi Narayanan — November 7, 2016 Follow @getzaius— November 7, 2016 You’d be hard-pressed to find a person today who isn’t glued to their mobile device around the clock – psychologist Sally Andrews revealed that adults check their smartphones up to 85 unique times a day, spending up to five hours per day on their … Continue reading The Key to Behavioral Push
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
by Dan ForootanSeptember 23, 2016 While email marketing is still king, when used in combination with marketing automation and behavioral insights, it reigns supreme. Triple Play Why? Because the triple play of email marketing, marketing automation and behavioral insights helps marketers win customers. Automated behavioral marketing increases sales by delivering targeted and timely messages based … Continue reading 5 Ways You Can Put Email Marketing & Behavioral Automation To Work for Your Clients Today
by Laurie Sullivan@lauriesullivan, August 25, 2016 Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. With the topic of back to school on everyone’s mind, Adobe Digital Insights (ADI) set out to … Continue reading Educational Behavioral Shifts Valuable For Marketers
by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
by Mark Cameron July 26, 2016 Follow @markrcameronJuly 26, 2016 Many new data-driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding … Continue reading Behavioral Targeting – What is Possible vs. What is Right
by Jess Nelson, July 12, 2016 In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and research firm Econsultancy. Some 66% of survey participants intend to use more behavioral-driven triggers in their campaigns, such as compared to … Continue reading How Email Behavioral Triggers Differ Between Agencies, In-House
by Tom Martin April 19, 2016 Follow @TomMartinApril 19, 2016 A typical salesperson starts his day with a database full of unqualified prospects—a database that was populated by buying advertising, attending trade shows, purchasing prospects lists, or other networking activities. So, who do you call first? How do you know where to start? Here’s a … Continue reading How to Qualify 2,000 Prospects at Once Using Behavioral Email Segmentation
by Brandon Gains March 14, 2016 Follow @brandongainsMarch 14, 2016 The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data to trigger personalized email marketing campaigns. Airbnb – Behavioral email marketing example – Next Day … Continue reading 14 Behavioral Email Marketing Examples
