Martha SpelmanAugust 26, 2015 Whether you’ve been in business for years or are just starting out, it’s good to know what customers are thinking and saying about your business. Understanding what your audience needs…and wants…is crucial to positioning your business. Positioning determines what your business offers, to whom, at what price and whether or not … Continue reading What Comes Before Testimonials? Guess-timonials!
Pejman GhadimiAugust 24, 2015 If you read my previous article on how to deal with getting fired, you would know that I lost a very high paying and high-level job during my younger years. At the time I actually had a side business, but was not interested in being self-employed; I actually enjoyed being the … Continue reading So You Want to Be Your Own Boss? What You Need to Know Before You Start
Mary Ellen EllisJuly 29, 2015 Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page views. Before you create a blog for your business, there are … Continue reading 5 Things You Really Need to Know Before You Create a Blog for Your Business
Personal Branding BlogJuly 25, 2015 One of the most common things I hear from people is … Should I start a blog? There is no simple answer. However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog. Note: I put the word “corporate” in parentheses. … Continue reading 5 Questions to Ask Before Starting a Corporate Blog
Sahail AshrafJuly 9, 2015 Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried … Continue reading 3 Things You Must Do Before You Hit ‘Post’ On Facebook
Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start
BusinessVibesJune 9, 2015 If you’re not using the right accounting software, you could be wasting a lot of time and money. The right software will streamline your business processes, letting you easily invoice your customers and track your sales, billable hours, bank accounts, and expenses. A good accounting package will also give you feedback on … Continue reading 6 Things to Consider Before Purchasing Small Business Accounting Software
Denise McArthurJune 3, 2015 Whether you wind up working with us, or a different animation company, one of the first steps to getting started on your video will be a kick-off call to discuss your needs. Since this is just the first conversation of many to come, it’s not necessary (nor expected!) that you’ll all … Continue reading 6 Things To Consider Before Kick-Off
Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015 Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
Brent PohlmanMay 9, 2015 I came across this article, To Be a Great Marketer, You Have to Be a Great Leader First by Jon Miller – August, 2013. This article really makes a number of great points and you will want to read it. It really serves as the basis for this article I am … Continue reading Focus On Leadership Before Marketing
