Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Scott Heimes on November 2, 2017 There are some email marketing activities that, although largely ineffective, are often mistaken as good practice. Buying email lists is … Continue reading 3 tips to consider before resending that email
Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
Katy French — October 26, 2017 — October 26, 2017 Infographics are a lot more than pictures and words. A good infographic delivers a strong message, intentionally crafted and communicated in everything from the copy and story to the format and design. Unfortunately, a lot of people claim to “do” infographics, but only an expert … Continue reading 10 Questions to Ask Before You Hire an Infographic Design Company
Personal Branding Blog — October 11, 2017 — October 11, 2017 Pixabay Everyone ends up in an intense job hunt at some point in their life, no matter what their career path is. Jobs come and go, so looking for the right one can take some time. You’ve got to think about how much money … Continue reading 7 Things to Consider Before Relocating for a Job
Taylor Gordon — October 5, 2017 — October 5, 2017 yourschantz / Pixabay You’ve probably heard time and time again that starting a blog for your business is necessary. In fact, often when I read marketing advice I hear Oprah Winfrey’s voice saying, “You need a blog. You need a blog. Everyone needs a blog!” … Continue reading 3 Things I Wish I Knew Before Starting a Blog for My Business
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017 Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season
Al Gomez — September 29, 2017 — September 29, 2017 As business and website owners, we often thought we could do everything for our business. But can we really do everything? Truth is… no one can. At certain point, you need to outsource other services. This is especially true in search engine optimization. Not all … Continue reading 7 Questions To Ask Yourself Before Hiring An SEO Expert
Personal Branding Blog — September 27, 2017 — September 27, 2017 Pexels Expanding your business can be a challenging time. When you’re opening a new store, taking on new clients or looking for ways to grow the number of products or services you offer, you’re going to feel like you’re under quite a bit of … Continue reading 4 Things to Consider Before Expanding Your Business
Bruce Hakutizwi — September 22, 2017 Follow @BizForSaleUS — September 22, 2017 Photo by Mike Petrucci on Unsplash If you’ve ever considered owning a business of your own, the option of buying a franchise has to be a serious consideration. Of course, deciding between buying a franchise or an independent location involves a number of … Continue reading Everything You Need to Know Before Buying a Franchise
