With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018 The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy
Personal Branding Blog — December 27, 2017 — December 27, 2017 When you’ve sent out dozens of resumes and interviewed almost as many times, finally receiving a job offer feels like the ultimate reward. But just because someone offers you a job doesn’t necessarily mean that you should take it. An interview not only helps … Continue reading Ask Yourself These 10 Questions Before Jumping On a Job Offer
Amanda Abella — December 11, 2017 — December 11, 2017 With January around the corner, many business owners are gearing up to hire a business coach. It makes sense. After all, a business coach will help them achieve some of the goals they have in mind for the upcoming year. The problem is there are … Continue reading How to Properly Vet a Business Coach Before Hiring Them
Graham Jones — December 4, 2017 Follow @grahamjones — December 4, 2017 Life-Of-Pix / Pixabay Blogging has been with us for 18 years. Even so, the vast majority of businesses do not blog. A recent study of the Fortune 500, for instance, showed that only 42% of these significant companies had a blog. Mostly, they … Continue reading Companies Need to Blog More Than Ever Before
Kara Perez — December 6, 2017 — December 6, 2017 nattanan23 / Pixabay We’ve got just one month left in 2017. The end of the year is already upon us! Before you turn your eyes towards 2018 full time, make sure that you have all your boxes checked off for 2017. The first place to … Continue reading 3 Things to Do To Your Finances Before the End of the Year
Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access
Candace Huntly — November 22, 2017 Follow @SongBird_TO — November 22, 2017 If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyone is ever 100% ready to start a business because … Continue reading 9 Not-So-Stupid Questions You Should Ask Before Launching A Business
Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Scott Heimes on November 2, 2017 There are some email marketing activities that, although largely ineffective, are often mistaken as good practice. Buying email lists is … Continue reading 3 tips to consider before resending that email
Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
