Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 In a cutthroat world where businesses are competing so heavily against one another, it’s important your brand knows how to effectively cut through the noise and market your brand to be the best of the best. And one of the best investments you … Continue reading 4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them
Amanda Abella — August 23, 2017 — August 23, 2017 A couple of weeks ago, I was asked to speak on a panel with someone who runs a digital marketing agency. The objective was to explain how things work in the world of marketing to millennials. (As a millennial blogger, I was the millennial expert.) … Continue reading 3 Things You Need to Know Before Hiring a Digital Marketing Agency
Matt Brennan — August 22, 2017 Follow @MattLBrennan — August 22, 2017 A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, … Continue reading Before You Start a Blog (The 2017 Edition)
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
Paige Weiners — July 27, 2017 — July 27, 2017 Mediamodifier / Pixabay It’s no secret that in recent years, brand loyalty has started taking a nose-dive. According to McKinsey Research, only 13% of consumers in 2017 are brand loyalists who don’t shop around. And for the other 87%—well, they are utilizing other options. The … Continue reading 5 Factors To Consider Before Your Ecommerce Rebrand
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Steph Marsh — July 12, 2017 — July 12, 2017 Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves — more traffic. Free-Photos … Continue reading 3 Important Things to Nail Down Before You Start a Business Blog
Darnelle O’Brien — July 8, 2017 Follow @thekissagency — July 8, 2017 If you have to choose one social platform to be present on as a small business owner, Facebook is the one. With 1 in 2 Australians actively using Facebook every day, there is a good chance you will be able to reach and … Continue reading 4 Things You Need to Do Before Setting Up Your Business Facebook Page
