Matt Brennan — August 22, 2017 Follow @MattLBrennan — August 22, 2017 A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, … Continue reading Before You Start a Blog (The 2017 Edition)
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
Paige Weiners — July 27, 2017 — July 27, 2017 Mediamodifier / Pixabay It’s no secret that in recent years, brand loyalty has started taking a nose-dive. According to McKinsey Research, only 13% of consumers in 2017 are brand loyalists who don’t shop around. And for the other 87%—well, they are utilizing other options. The … Continue reading 5 Factors To Consider Before Your Ecommerce Rebrand
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Susan Tatum — July 21, 2017 — July 21, 2017 Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have … Continue reading Read This Article Before You Start A Social Media Program
Steph Marsh — July 12, 2017 — July 12, 2017 Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves — more traffic. Free-Photos … Continue reading 3 Important Things to Nail Down Before You Start a Business Blog
Darnelle O’Brien — July 8, 2017 Follow @thekissagency — July 8, 2017 If you have to choose one social platform to be present on as a small business owner, Facebook is the one. With 1 in 2 Australians actively using Facebook every day, there is a good chance you will be able to reach and … Continue reading 4 Things You Need to Do Before Setting Up Your Business Facebook Page
Kaitlyn Hammond — June 17, 2017 — June 17, 2017 Gaining exposure, clients, long-term customers, and new business is always on a small business owner’s mind. In fact, those key issues are elements that can make or break some small businesses financially. Another financial consideration for many small business owners lies in the space of … Continue reading Will Paid Ads Work for My Small Business? 5 Questions to Consider Before Choosing to Use Paid Ad Space
Greetje den Holder — June 1, 2017 Follow @GdenHolder— June 1, 2017 You are wondering whether you can do your work better, make more money or plan your own schedule when you are a freelancer. Indeed, living the freelance life can be great, but it can also be hard. Before starting as a freelancer, you … Continue reading 2 Questions You Need to Ask Before Starting as a Freelancer
Ashley Hill — May 31, 2017 — May 31, 2017 Some website redesign projects I’ve worked on in the past only launch when the site is ‘perfect.’ Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed … Continue reading The Benefits Of Launching Your New Website Before It’s Perfect
