Tag Archives: Become

4 tips to break into the C-suite and become a chief marketing technology officer

How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016 As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer →

5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher

Facebook Business

by Jon Dickson February 23, 2016February 23, 2016 Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly … Continue reading 5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher →

With The Physical Web, You Become The Search Engine

Search Engine Optimization

If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world. Barry Levine on February 19, 2016 Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google … Continue reading With The Physical Web, You Become The Search Engine →

5 Ways to Become A Participative Leader

Leadership

by Joel Goldstein January 14, 2016 Follow @joelgoldsteinJanuary 14, 2016 What is a participative leader? These unique leaders tend to involve employees in the decision-making process and lead the office as if it were a democracy, soliciting feedback and viewpoints from employees on a regular basis. Many believe this leadership style helps companies retain more … Continue reading 5 Ways to Become A Participative Leader →

Don’t Become a Marketing Dinosaur [Infographic]

Marketing Guide

by Rachel Parker December 23, 2015 Follow @resonancecontDecember 23, 2015 As we prepare to wrap up another year (already???), many of my marketing peers are turning their thoughts to what 2016 — and the years beyond — will hold for their careers. Not so long ago, staying relevant in the marketing world was a pretty … Continue reading Don’t Become a Marketing Dinosaur [Infographic] →

Why Your Website is About to Become a Lot Less Important

Website Special Guidelines

by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important →

Why Ad Agencies Need to Become Software Companies

Marketing Automation

Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies →

Become Disruptively SaaS-y by Developing Customer Referral Programs

SaaS

Jessica EdmondsonOctober 8, 2015 Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led … Continue reading Become Disruptively SaaS-y by Developing Customer Referral Programs →