David KrugSeptember 4, 2015 Marketing is a tricky game, especially when you’re trying to find the right person for the job. The traditional model is to use job boards where an employer would pay for a single post or a bulk posting package and hope for the best. If no one comes around, then tough … Continue reading A Guide To Performance Based Advertising For Jobs
Scott BarnettAugust 25, 2015 Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a … Continue reading Search Results vs. Intent Based Search
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation. Benny Blum on July 31, 2015 You’re a marketer … at least I’m assuming you are because you’re reading this. You take your … Continue reading Are Your Observed KPIs Based On Causation Or Correlation?
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign. Steve Hall on July 27, 2015 Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor. … Continue reading Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Kim GeorgeJuly 23, 2015 Social media marketing got you in a tizzy? Don’t fret …because you are not alone. Thanks to changes in the technology landscape, the introduction of various web based applications has most definitely made things a tad bit easier for us all. I’ve previously written a few posts closely related to this … Continue reading 5 Fantastic Web Based Apps that Make Social Media Marketing Easier
Andrew AndersonMay 13, 2015 This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat. … Continue reading The Discipline Based Testing Methodology
Shruti LeleApril 22, 2015 There has never been a better time to be a smartphone user. At the same time there has never been a more challenging time to be an app developer. With the rapid proliferation of smartphones across the globe and the staggering increase in the number of apps in the app stores, … Continue reading Why Interest Based User Acquisition Should Be The New Norm
Permission-based senders still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path. Tom Sather on September 17, 2014 According to the latest deliverability benchmark report from Return Path, my employer, one in six emails never reaches its intended recipient, either being delivered to spam or outright blocked. … Continue reading 83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath
In the developing economy, the advertisements through the internet are being seen as a potential weapon to increase sales. Different companies are adopting this strategy with increasing vigor. To get into the internet domain is quite easy. But the buck doesn’t stop here. People are required to see these advertisements. The people who are supposed … Continue reading Working agenda of online marketing is based on market trends
With all of the different ways that are available to try to reach more customers, one of the best is with viral marketing. Basically what viral marketing is, is a planned…or sometimes not so planned…approach to getting your message read or looked at by lots of people, and having those people pass it along to … Continue reading Home Based Internet Marketing Businesses Learn Viral Marketing Tips From Big Businesses
