Tag Archives: based

How to Define Key Performance Indicators for a QMS Based on ISO 9001

by Mark Hammar May 30, 2016May 30, 2016 Even if you have only started to implement a Quality Management System (QMS), you will very likely have heard about Key Performance Indicators (KPIs) within the management system. This term is commonly used, and has been for many years, even though ISO 9001:2015 doesn’t actually use this … Continue reading How to Define Key Performance Indicators for a QMS Based on ISO 9001 →

Forget Keywords: Focus on Intent Based Search

Search Engine Optimization

by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search →

What Is Proximity Based Marketing?

Marketing Lessons

by Chris Horton February 5, 2016 Follow @chrshortonFebruary 5, 2016 As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on … Continue reading What Is Proximity Based Marketing? →

Better Email Marketing: Behavioral Based Marketing

Email Marketing

by Dean Keipert January 19, 2016January 19, 2016 Digital marketing strategies are constantly evolving. Whether it’s paid search, display marketing, social media or even email marketing, the way businesses are using these strategies continues to improve. Email marketing is one of those tools that have come a long ways since Ray Tomlinson sent himself the … Continue reading Better Email Marketing: Behavioral Based Marketing →

Behavior Based Email Marketing [Infographic]

Email Marketing

by Eric Hammis January 15, 2016 Follow @360InteractiveJanuary 15, 2016 Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me, because email marketing, in fact, is alive more than ever. They … Continue reading Behavior Based Email Marketing [Infographic] →

Behavioral Based Email Targeting: Are You Using It?

Email Marketing

by Dean Keipert January 12, 2016January 12, 2016 How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge part of your digital marketing plan. But how big, or … Continue reading Behavioral Based Email Targeting: Are You Using It? →

9 Reasons to Try an Account Based Marketing Strategy [Infographic]

Marketing Strategy

by Rachel Martinez December 6, 2015December 6, 2015 If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back? Maybe you think it’s just another buzzword, which will soon … Continue reading 9 Reasons to Try an Account Based Marketing Strategy [Infographic] →

Teaching Artificial Intelligence To Search, Target Ads Based On Memory

Strategy

by Laurie Sullivan @lauriesullivan, (October 30, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory →

Teaching Artificial Intelligence To Search, Target Ads Based On Memory

Ad Targeting

by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory →

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit

Facebook Advertisement

Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit →