Ryan ScottJanuary 12, 2015 As we look ahead to the trends in corporate philanthropy, there’s food for CSR thought in the 2014 Trend Report from The Association of Corporate Contributions Professionals (ACCP). This annual report distinguishes itself by offering forward-looking data collected by surveying corporate contribution professionals about their plans, including their budgets, for the … Continue reading What Businesses Want Out of Giving Back
Shelley Pringle December 25, 2014 ‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas, new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. … Continue reading Marketing Trends For 2015: Getting Back To Basics
Katie Bapple December 19, 2014 Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages. Your efforts to engage your audience and grow your online community are best spent focused on the members who … Continue reading Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community
Jennifer Kardell December 14, 2014 Target Lost Customers With Facebook Remarketing When you work in social media, you have to stay on top of the latest trends, as they are always changing. It seems as though once you learn one method or procedure, there is something else out there that is bigger and better to … Continue reading Drive Traffic Back To Your Website, Facebook-Style
How do you re-engage visitors who leave your site before converting? Columnist Tim Ash provides some tips based on an human psychology. Tim Ash on December 5, 2014 People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about … Continue reading Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
Pam Flores November 23, 2014 At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really have … Continue reading Back To Basics: The Original “Word of Mouth”
Brent Pohlman November 17, 2014 It is becoming increasingly apparent that it is easy for people to write about marketing, social media and content marketing, but it is another thing to actually back up your work with specific examples. Many experts talk high level about how great social media is and why you should be … Continue reading Time to Back Up Your Talk!
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
By Jamin Andrews, Published November 6, 2014 A website is not something you create once and then leave it on the shelf hoping visitors will drop by to see it. Websites take time, commitment and consistency to make them relevant and popular. If you want to take your website seriously and increase your visitor numbers, … Continue reading How to Keep Visitors Coming Back to Your Website
