By Andrew Moravick, Published October 17, 2014 Recently, I attended MarketingProfs’ annual B2B Marketing Forum event, where I had the pleasure of seeing Tim Washer’s presentation on applying improvisation principles to marketing. Tim recommended we “follow the fear,” a concept that struck a chord with me for two reasons: first, because in-person events often scare … Continue reading 3 Major B2B Marketing Fears: What’s Holding You Back?
by Kath Pay, October 17, 2014 Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but … Continue reading Let’s Put The Marketing Back Into Email Marketing
By Emma Vas, Published October 11, 2014 Acquiring new customers is a costly process. Not only are new customer acquisition costs higher than retaining current customers, but successful customer retention helps to strengthen your brand identity and business reputation. Surprisingly, many businesses don’t have a customer retention strategy. Yet, if your company is entering a … Continue reading Customer Retention: The Science Of Keeping Your Customers Coming Back
2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power … Continue reading Top Content Marketing Mistakes Holding You Back
