Pam Flores November 23, 2014 At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really have … Continue reading Back To Basics: The Original “Word of Mouth”
Brent Pohlman November 17, 2014 It is becoming increasingly apparent that it is easy for people to write about marketing, social media and content marketing, but it is another thing to actually back up your work with specific examples. Many experts talk high level about how great social media is and why you should be … Continue reading Time to Back Up Your Talk!
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
By Jamin Andrews, Published November 6, 2014 A website is not something you create once and then leave it on the shelf hoping visitors will drop by to see it. Websites take time, commitment and consistency to make them relevant and popular. If you want to take your website seriously and increase your visitor numbers, … Continue reading How to Keep Visitors Coming Back to Your Website
By Andrew Moravick, Published October 17, 2014 Recently, I attended MarketingProfs’ annual B2B Marketing Forum event, where I had the pleasure of seeing Tim Washer’s presentation on applying improvisation principles to marketing. Tim recommended we “follow the fear,” a concept that struck a chord with me for two reasons: first, because in-person events often scare … Continue reading 3 Major B2B Marketing Fears: What’s Holding You Back?
by Kath Pay, October 17, 2014 Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but … Continue reading Let’s Put The Marketing Back Into Email Marketing
By Emma Vas, Published October 11, 2014 Acquiring new customers is a costly process. Not only are new customer acquisition costs higher than retaining current customers, but successful customer retention helps to strengthen your brand identity and business reputation. Surprisingly, many businesses don’t have a customer retention strategy. Yet, if your company is entering a … Continue reading Customer Retention: The Science Of Keeping Your Customers Coming Back
2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power … Continue reading Top Content Marketing Mistakes Holding You Back
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