Kasia Kowalska — June 12, 2018 — June 12, 2018 geralt / Pixabay What is an email subject line if not your email’s first impression when it lands in a prospect’s inbox? And emails are big business. Marketers sent over 838 billion emails in 2013 (that’s all the stars in the Milky Way times three). … Continue reading 6 Types of Email Subject Lines to Avoid (And What to Try Instead)
Pat Berryhill — May 31, 2018 — May 31, 2018 mohamed_hassan / Pixabay Digital marketing is transforming the way businesses operate. Along with transformation comes new problems and new roadblocks, most of which are tied to the fact that the online world is always changing, and at a rapid pace. New software, devices, and trends … Continue reading 6 Digital Strategy Pitfalls to Avoid
Sarah Metoxen — May 20, 2018 — May 20, 2018 It’s no secret that Twitter is an online marketing maven. In fact, a quarter of U.S. marketers run videos on Twitter. The social media platform can open a powerful dialogue with your audience, update your customers on the latest company news, provide customer service, and … Continue reading 6 Common Twitter Mistakes (and How to Avoid Them!)
Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them
Amanda Abella — May 15, 2018 — May 15, 2018 KatinkavomWolfenmond / Pixabay One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space seems to be doing it. Here’s how shiny object … Continue reading 3 Ways to Avoid Suffering From Shiny Object Syndrome in Business
Renzo Costarella — April 19, 2018 — April 19, 2018 cloudhoreca / Pixabay The very first step to getting paid is sending out your invoice. That’s obvious right. Now for the hard part – getting it paid. In a perfect world, your client will pay the invoice on time and you’re off to your next … Continue reading Here Are 4 Invoicing Mistakes You Can Easily Avoid
Greetje den Holder — April 7, 2018 Follow @GdenHolder — April 7, 2018 Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you … Continue reading 8 Video Marketing Mistakes the Entrepreneur Should Avoid
Krista Park — April 7, 2018 — April 7, 2018 In Analytics, where I spend much of my time, there’s a constant drive to test – layout, content, images, form fields, pretty much everything on a page. We do this to constantly improve on the experience, with common instances being how a conversion funnel functions, … Continue reading How to Avoid Conflict & Be a Mindful Tester (SEO & Analytics Tips)
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Ellen Huxtable — March 13, 2018 Follow @abiztweet — March 13, 2018 In business, manipulation tactics can be subtle or blatant. They can be a part of cultural norms, or press uncomfortably into the realm of the unacceptable. We can argue that almost all of business, indeed almost all of life has elements of manipulation. … Continue reading Manipulation Tactics: 10 Traps and How to Avoid Them
