If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program. Ryan Phelan on August 28, 2017 Only 33 percent of marketers who use automated programs rate their efforts as “very … Continue reading Get into the email automation game
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation
Emma Weir — July 27, 2017 — July 27, 2017 Automation is bang on trend at the moment, nearly everyone is talking about it! So what exactly is email automation and how can it be beneficial to your business? Email automation is one of the most powerful tools available to marketers. It includes the creation … Continue reading Automation – The Future of Easy Email Marketing
Disha Dinesh — July 8, 2017 Follow @Disha_Dee — July 8, 2017 Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers … Continue reading 6 Social Media Automation Tools to Upgrade Your Content Strategy
Danielle Wiley — July 7, 2017 Follow @swaygroup — July 7, 2017 MIH83 / Pixabay Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a … Continue reading The End of Instagram Automation and the Rise of the Micro-Influencer
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content. Seth Price on July 3, 2017 As social media feeds fill with thousands of updates every hour, users have put a premium on … Continue reading Social media automation: Oxymoron or godsend?
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Mary Wallace on June 22, 2017 Let me get this out of the way: I’m a technology geek and a marketing aficionado. … Continue reading Confessions of a marketing automation addict
Sabrina Turman — April 11, 2017 — April 11, 2017 Everyone knows all about email marketing or do they? It seems like a pretty simple concept you build your list, craft the perfect email and send it to everyone on the list. Once you do this you sit back and wait for the money to … Continue reading Make the Most of Email Marketing: 5 Benefits of Email Automation
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
