B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
by Laurie Sullivan, Staff Writer @lauriesullivan, January 19, 2017 There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators (KPIs) within a large set of data and understand the key drivers that are moving key performance indicators either … Continue reading The Coming Of Insights Automation (DD)
Brandon Gains — January 19, 2017 Follow @brandongains— January 19, 2017 It all started with an Email – The Email Era Email was invented in 1972 and launched us into a communication revolution. For the next 6 years email would be pure. People would only send messages to those they knew personally. These were the … Continue reading Growth Automation and the Inevitable Journey That Got Us Here
LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing? By TheLinkedinMan.com TheLinkedinMan.com October 03, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing?
Adam Frankel — December 22, 2016 Follow @FrankelInteract— December 22, 2016 When it comes to handling the workload, small businesses are always hard-pressed. Automation is the solution to their problems. Automation enables them to reduce workload pressures and deliver the output on time without compromising with quality. Business Process Management(BPM) and Business Intelligence (BI) are … Continue reading 5 Ways Small Businesses Can Benefit from Automation
Dave Sutton — December 15, 2016 — December 15, 2016 Marketing automation is extremely powerful in its own right for many reasons: more responsive messaging, effective prospect nurturing, improved productivity, better targeting, and machines that free up humans to focus on strategy, to name a few. Automation also provides additional benefits to the marketing organization: … Continue reading 4 Simple Steps to Get Started with Email Marketing Automation
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads. Mary Wallace on December 7, 2016 Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it … Continue reading Marketing automation is like icing on the cake
Jody Glidden — November 24, 2016 — November 24, 2016 I get to spend a good amount of one-on-one time with clients, consultants and analysts in the legal, financial and professional services industries as part of my job. I say “get to” because I truly relish it – it’s a great opportunity to learn from … Continue reading My Answer to 5 Common CRM Automation Questions
