Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. Greg Kihlstrom on November 17, 2025 While the travel media ecosystem remains fragmented, there are some key elements that marketers can utilize to drive decisions by appealing to consumers’ emotions. The Expedia Group’s … Continue reading How marketers can spark traveler wanderlust with emotion, authenticity and video
Maybelline Focuses On Authenticity In WNBA Campaign by Laurie Sullivan , Staff Writer, October 13, 2025 It’s difficult to get away from the hype of artificial intelligence (GAI). But NP Digital’s design agency REBL House, which it acquired about two years ago, did it to ensure authenticity was the message in Maybelline’s “Born With It” … Continue reading Maybelline Focuses On Authenticity In WNBA Campaign
April 24, 2025 Authenticity is the new leadership currency BY Julee Brooks In a world with a constant information deluge and a labyrinth of disinformation to continually navigate through, people are exhausted. What is true? Who is honest? Who and what can I believe? Who can I trust to lead in a way where I know … Continue reading Authenticity is the new leadership currency
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
Authenticity Proven To Reduce Digital Ads’ Carbon Footprint by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024 Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. DoubleVerify, … Continue reading Authenticity Proven To Reduce Digital Ads’ Carbon Footprint
May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity
Authenticity Is the Key to Compelling Content in 2022: Here’s Why Nate Nead / 31 Jan 2022 Content marketers like to spend time debating amongst themselves about how the content world is going to change and which trends are going to dictate the future of the industry (as well as which fads are going … Continue reading Authenticity Is the Key to Compelling Content in 2022: Here’s Why
Bridget Brown September 28, 2021 Being authentic in your marketing and sales process seems like a no-brainer. You’ve heard it a million times, you need to show who you really are to connect with your buyer. Audiences are more distrustful than ever. Everyone is doing “faux authenticity,” especially corporations. Your buyer can opt out of … Continue reading Why Is Authenticity Important in Sales?
Mary Pasby November 20, 2020 The power of authenticity I’ve been thinking a lot about authenticity recently. I think it’s as a result of the stresses brought about by the pandemic that I’m experiencing a lot of inauthenticity in business. I’m being bombarded with emails, social media requests, and weird sales approaches from people purporting … Continue reading The Power of Authenticity
Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing
