Tag Archives: audience

5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic]

Ranjani RaghupathiJuly 2, 2015 Content creation isn’t rocket science, but that’s not to say it doesn’t involve just as much effort and thought most times. Back in the day when copywriters carefully crafted the headline and 100 word body copy, they poured hours and hours in to conceiving the idea and fitting it in to … Continue reading 5 Step Guide To Creating Successful 4th of July Content Tailored For The Social Audience [Infographic]

Choose Trending Topics That Build You an Audience

Troy HollenbeckJune 13, 2015 Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience. That’s because there’s … Continue reading Choose Trending Topics That Build You an Audience

Understand Your Audience With Social Media Monitoring

Steven HughesJune 2, 2015 Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the … Continue reading Understand Your Audience With Social Media Monitoring

First Look: Twitter Upgrades Analytics With Audience Insights

Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights