Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights
by Sebastien Boyer May 26th, 2015 Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience
Justin WongMay 15, 2015 By now you’re probably very familiar with Facebook ads, either from the perspective of a Facebook user or as a business owner who places ads on the popular networking site. But… what you probably don’t know is that Facebook ads also appear on other mobile apps (unrelated to Facebook) through their … Continue reading Facebook’s Audience Network
Corey HusfeldtMay 14, 2015 Capture The Attention Of Your Audience Welcome to our second edition of the MyCommerce “tips and tricks” newsletter. This three-part series will include proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices to capture the … Continue reading Are You Capturing The Attention Of Your Audience? 3 Best Practices To Make Sure You Are!
Brooke BallardMay 13, 2015 You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!“ But is it really that easy for businesses to snag sales? If you were … Continue reading 3.5 Steps To Better Audience Development
Kenneth GillettMay 8, 2015 Just last year, Forbes published an article called “The Explosive Growth of Influencer Marketing and What it Means to You.” The authors pointed out how social media has become similar to a giant megaphone that amplifies the voice of the consumer and even shifts the balance of power in consumer decisions … Continue reading 5 Steps to Courting an Influential Online Audience
Eric HammisMay 8, 2015 We often get new clients that walk in the door with a confused, frustrated look on their face. Before the discussion even begins, we can almost guess what is going to come out of their mouths. It typically goes like this, “I don’t understand why our digital marketing plan isn’t working. … Continue reading Finding Your Audience With Facebook’s Graph Search
Eric HammisMay 5, 2015 It may seem like Facebook is trying to continuously throw a big giant bag of wrenches into your marketing plan. Yes, Facebook is slowly but surely making organic reach obsolete. This is just the reality of the situation. But if you really study Facebook and learn it inside and out, there’s … Continue reading Using Facebook’s Graph Search To Better Understand Your Target Audience
Tony AdragnaMay 4, 2015 When it comes to SaaS companies, the ultimate key is to create a software that your customers will love. However, if you can’t get your software in front of the right audience, then your amazing software becomes pretty obsolete. Luckily, there are proven ways to get your SaaS company in front … Continue reading How SaaS Companies Can Attract the Right Audience ASAP
Amanda DrinkerApril 26, 2015 More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals*. Will you score those ad dollars? The race is on. You may think you know your Audience, maybe you even developed personas based … Continue reading How to Make More Money with Audience Demographics
