How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Steve Olenski on August 3, 2015 According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you … Continue reading How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
Marc GubertiJuly 28, 2015 Pinterest is a unique social network in its design and usability. Many brands such as Nordstrom Rack have accumulated millions of followers that, as a combined force, make pins from these brands go viral. There are marketers who are utilizing Pinterest as well, and I can testify that Pinterest is a … Continue reading 6 Pinterest Mistakes You Do Not Want To Make If You Want A Big Audience
Tukan DasJuly 28, 2015 Think the best time to tweet is Mondays at 9 a.m.? Think again. Despite all of the analysis of the best time to tweet, there is no one-size-fits-all solution. Bright and early Monday morning might work for a small sample of businesses, but what if your audience is still sleeping at … Continue reading The Best Time to Tweet… Is When Your Audience is Online [Infographic]
Tracey WallaceJuly 27, 2015 Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports … Continue reading Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content
Jennifer MonacoJuly 25, 2015 It’s time to get real about SEO. If you don’t know what SEO is, let me tell you. SEO stands for Search Engine Optimization. This refers to how high your video will be ranked on a result page in reference to how relevant your video is to a users search. In … Continue reading Watch Time: Tips To Increase Your Youtube Audience
Marc GubertiJuly 24, 2015 Every blogger started with no traffic. Some bloggers are at that point right now and are looking for ways to get more traffic. This is the learning process, and it is a necessary process to go through if you want to have a successful blog. Some of these bloggers now generate … Continue reading How To Go From Zero Blog Traffic To A Global Audience
Jennifer MonacoJuly 23, 2015 I have a very important question to ask all you Youtubers out there. Do you think of your channel as a brand? If you don’t you might want to start. There are many similarities between you and a traditional clothing or service brand. You are always trying to reach more viewers … Continue reading Social Media: Market To Your Youtube Audience
Deidre PaknadJuly 22, 2015 The 5 Questions You Need to Ask to Win Hearts and Minds Faster Change agents and their ideas are the life force of organizations. Innovation of all kinds is essential for organizations to grow and thrive; in fact, organizations that can more easily respond to new facts and conditions have a … Continue reading Change Agents: Know Thy Audience
Marc GubertiJuly 17, 2015 Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media strategies. Many brands and individuals use social media as a way to broadcast their message without responding and getting to know their audience—the very people brands are meant to serve. Many … Continue reading How To Interact With Your Social Media Audience
Mark WalkerJuly 14, 2015 Some people are natural writers, while others work hard to hone their craft. Then there are those who just never get along with the written word at all. If you’d rather head for a root canal than sit down in front of a keyboard and start typing – how can you … Continue reading 6 Ways To Build An Audience Without Writing A Word
