Tag Archives: Auction

Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015  We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)