by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
by Jordan Con July 5, 2016 Follow @jordanmconJuly 5, 2016 Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. … Continue reading Building Trust In Social Marketing Metrics With Attribution
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Aaron Levy on June 28, 2016 at 3:44 pm Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and in general, … Continue reading What’s the best attribution model For PPC?
by Stephen Claridge June 26, 2016June 26, 2016 The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. The paths people take online can be winding and without purpose. Most people are guilty … Continue reading A Customer’s PPC Journey: Using Conversion Attribution to Map It
by Katherine Buchholz June 11, 2016June 11, 2016 Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller talked to the sales team, but you can’t tell for how long or what was said. And once the call is completed, you can’t track if that … Continue reading Do You Know What Data Call Attribution Software Can Capture?
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model. James Collins on June 10, 2016 Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate, direct mail, email and so on … Continue reading Attribution, one step at a time
by Andrew Sheridan June 5, 2016June 5, 2016 The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased the volume of inbound customer calls to … Continue reading 9 Call Attribution Metrics Digital Marketers Can’t Live Without
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. Chris Liversidge on June 2, 2016 It’s an old trope of the Search Engine Optimization industry that … Continue reading True performance baselines & ROI for SEO without attribution modeling
by Andrew Sheridan May 29, 2016May 29, 2016 Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers … Continue reading Why Marketers Can’t Optimize for Mobile Without Call Attribution Software
Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016 In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools
