David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts
Darleen DeRosa — June 8, 2019 Follow @onpoint_llc — June 8, 2019 One of the key components of emotional intelligence (EQ), self-awareness is the ability to recognize one’s own emotions and accurately recognize how we are perceived by others. When it comes to building relationships with others and responding to stressful situations, employees with high … Continue reading Assessing Self-Awareness in the Hiring Process
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort?
Helen Blake — January 10, 2019 Follow @futurecurve — January 10, 2019 Let’s face it; we all know it. 2019 is going to be a year of challenge and change and for some businesses there will be changes right across the spectrum: political, economic, social and technological – or PESTR if you add regulation or … Continue reading Avoid Ostrich Syndrome: Top 10 Questions for Assessing Your Value Proposition
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
Caitlin CulbertMarch 9, 2015 Everyone should conduct a social media assessment for their business. The importance of a social media assessment is that before you build a social media strategy that aligns to your business, you need to evaluate: Where you are. What is your current social environment like? What to do next. Understand what … Continue reading Are You Assessing Your Social Media Environment?