Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
Caitlin CulbertMarch 9, 2015 Everyone should conduct a social media assessment for their business. The importance of a social media assessment is that before you build a social media strategy that aligns to your business, you need to evaluate: Where you are. What is your current social environment like? What to do next. Understand what … Continue reading Are You Assessing Your Social Media Environment?