Bob Apollo — August 8, 2018 Follow @bobapollo — August 8, 2018 qimono / Pixabay Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability to ask relevant and effective questions is a critical sales skill. Unfortunately, the essential matching skill of actually listening to the customer’s … Continue reading Asking Good Questions Isn’t Enough…
Kristen Odom — August 7, 2018 — August 7, 2018 Great work and a strong portfolio only showcase some of what a digital marketing agency can do. People and processes are the secret sauce that separates a good agency from a great one. How do you find an agency that approaches marketing from a strategic … Continue reading Don’t Hire a Digital Marketing Agency Without Asking These Questions
Susan Friesen — April 6, 2018 Follow @eVisionMedia— April 6, 2018 Why I don’t teach entrepreneurs how to build their own website In my recent Facebook Live stream I covered an important topic for many entrepreneurs and skilled professionals: why I don’t teach others how to build their own websites. It speaks to a larger … Continue reading How to Respond to Clients Asking for DIY Instructions on Your Expertise
Paul Oestreicher — March 25, 2018 Follow @pauloestreicher— March 25, 2018 Decision-making will never be the same in the age of big data, algorithms and artificial intelligence. We’re fortunate to have such massive amounts of information at our disposal. But there’s a big difference between data and intelligence, between information and insight. While our reliance … Continue reading Thanks for Asking
Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
Jeanette Nyden — February 21, 2017 Follow @JeanetteNyden— February 21, 2017 Imagine that you are reading the Sunday paper. You suddenly see your vendor’s company name in an article about their stock value plunging on news that they were experiencing “constraints” delivering their services. On August 10th, that very thing happened to the customers of … Continue reading Are You Asking for Trouble? Part 1
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
Vicky Oliver — December 22, 2016 Follow @vickyoliver— December 22, 2016 Do you feel overworked, undervalued — and underpaid? Do you feel it’s time to take charge and ask for a pay raise? Before you go barging in on your boss, you’ll first need to lay some groundwork. First, assess your chances. Are you already … Continue reading Lay the Groundwork Before Asking for a Raise
Sujain Thomas — December 22, 2016 Follow @sujainthomas— December 22, 2016 Small businesses struggle day in and day out with budget cuts, the pressure to break even and manage the company data while staying within the permitted budget. The most common question we get to hear from budding entrepreneurs is “what DBMS should I go … Continue reading Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System
