Tag Archives: Asking

Should You Be Asking For Referrals? The Answer May Surprise You

by Lee Frederiksen February 26, 2016 Follow @hingemarketingFebruary 26, 2016 Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how … Continue reading Should You Be Asking For Referrals? The Answer May Surprise You

Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For

by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For

Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

Kathy CabreraAugust 26, 2015 In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. This is why I want to share with you what … Continue reading Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking