Tag Archives: Around

Top 10 Profitable Business Ideas in 2021 and How to Make Money Around Them

Andrey Sergeenkov June 22, 2021 The post-covid era is gradually coming into action as vaccines continue to be rolled out globally. However, most businesses that took a hit from the pandemic are yet to recover or probably shut down completely. Currently, many people and companies are looking for alternative survival solutions as the world resumes … Continue reading Top 10 Profitable Business Ideas in 2021 and How to Make Money Around Them →

Get Organized and Focused Around Your True TALENT

Talent Management

Whitney A. White March 30, 2021 Leveraging Your Talents to Drive Your Business There are a lot of talented people in the world, but to achieve success, talent is not enough. You need to know how to leverage your talent. I often coach on what I consider to be the four pillars of success, and … Continue reading Get Organized and Focused Around Your True TALENT →

Form Your Agile Marketing Teams Around the Customer

Customer Communication

How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer →

How marketers can stay centered around consumers

Marketing Strategy

There are plenty of opportunities today to establish long-term consumer relationships. Rodric Bradford on October 30, 2020 at 12:09 pm The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and … Continue reading How marketers can stay centered around consumers →

D2C Brand Public Goods Tests Advertising Rules Around COVID-19

Advertisement Industry

D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19 →

3 Ways Your Customers Can Help Your Company Turn Around a Failing Product

Product Management

Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product →

Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product

Customer Satisfaction

Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product →

Why It’s Crucial to Build a Community Around Your Business

Community Building

Shawn Dill — May 14, 2019 — May 14, 2019 We all know community is important. Most of us belong to some sort of community, be it a church, neighborhood association, or professional organization. We like communities because they help define our identity, make us feel safe, and give us purpose. Roy Williams discusses community … Continue reading Why It’s Crucial to Build a Community Around Your Business →

For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Branding Lessons

Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around) →

Chargeback Season is Right Around the Corner

eCommerce

David DeCorte — January 15, 2019 Follow @David_DeCorte — January 15, 2019 The decorations are down, and the kids are headed back to school. After weeks of nonstop rotation, the Christmas music has finally vanished from the radio. Now that the holidays are over, it’s time to catch your breath and relax for a minute…right? … Continue reading Chargeback Season is Right Around the Corner →