Tag Archives: Aren’t

Consumers aren’t so worried about data misuse by advertisers

But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers →

Some Say Millennials Aren’t Savers — We Are!

Millennials

Matt Rowe October 18, 2021 In the modern-day, everything from computers to cars are getting more expensive. As young people, this can be difficult since we don’t have much money and focus on saving. Because of the expensive necessities that surround us, some say millennials aren’t savers. However, even though they may perceive us in … Continue reading Some Say Millennials Aren’t Savers — We Are! →

Why Aren’t My PPC Leads Converting & How Do I Fix It?

PPC Campaigns

Charly Mostert August 11, 2021 So you just launched a new pay-per-click (PPC) campaign and you’re not getting any leads or conversions. What should you do? Step 1: Don’t freak out, and learn from the data you’re getting. Don’t make large changes to your strategy too early. Instead, allow your campaigns to run until you … Continue reading Why Aren’t My PPC Leads Converting & How Do I Fix It? →

What If They Aren’t Looking?

Business Development

Dave Brock July 22, 2021 We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person. … Continue reading What If They Aren’t Looking? →

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Conversion Optimization

Brett McHale April 30, 2021 There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying … Continue reading How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying) →

Ads aren’t addressing climate change

Advertisement Industry

CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day Kim Davis on April 23, 2021 April 22 was Earth Day, as a good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined … Continue reading Ads aren’t addressing climate change →

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

Digital Tools

Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms →

Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Remote Work Environment

Arik Hanson June 26, 2020 Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg, actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring … Continue reading Why Aren’t We Talking More About Expectations and the Current Remote Working Situation? →

Text messaging is the most effective marketing channel most retail brands aren’t using

SMS Marketing

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using →

Your customers aren’t interested in your COVID messaging anymore, what now?

World Level Crisis

COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now? →