Tag Archives: Aren’t

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too →

This Isn’t Feedback: 4 Things You Think Are Feedback, But Actually Aren’t

Feedback Management

Tamra Chandler — October 28, 2019 For many of us, “feedback” is a dirty word that we associate with painful conversations, bias, politics, resentment, and self-doubt. Feedback certainly has a branding problem — a negative reputation we’ve collectively built one lousy experience at a time. It isn’t that we all set out with bad intentions; … Continue reading This Isn’t Feedback: 4 Things You Think Are Feedback, But Actually Aren’t →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing

SMS Marketing

Tom Wozniak — August 30, 2019 Follow @tomwozniak — August 30, 2019 Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing programs and most of their attention is on those exciting opportunities (Augmented … Continue reading 5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing →

You Aren’t Ready to Hire

Effective Hiring

Erin Dore Miller — August 12, 2019 — August 12, 2019 VISHNU_KV / Pixabay There are many barriers to a good hire. Previously, I wrote about Deadbeat Candidates and the challenges of poor communication and no follow-up. I later followed that post up with Deadbeat Recruiters, because I know that for every challenging candidate out … Continue reading You Aren’t Ready to Hire →

5 Reasons Your SEO Efforts Aren’t Producing a Good ROI

SEO Metrics

Garry Grant — June 27, 2019 Follow @seoinc — June 27, 2019 Why aren’t Your SEO Efforts Producing ROI Search engine optimization is a good investment for most companies because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising … Continue reading 5 Reasons Your SEO Efforts Aren’t Producing a Good ROI →

3 Hiring “Red Flags” That Aren’t Really Red Flags

Effective Hiring

Elle Morgan — May 30, 2019 Follow @talentsolvers — May 30, 2019 With the rate of unemployment declining and the job market tightening, hiring and retaining top talent is harder than ever. To make matters worse, there remain a few antiquated theories on hiring “red flags” that we’ve found to be either outdated or, at … Continue reading 3 Hiring “Red Flags” That Aren’t Really Red Flags →

12 Productivity Hacks You Probably Aren’t Using

Productivity

John Rampton — February 1, 2019 — February 1, 2019 Free-Photos / Pixabay Sometimes the conventional wisdom and obvious advice that you’ve heard a million times doesn’t cut it when need a major productivity boost. During these times you might need to think outside the box and use the following 12 productivity hacks to get … Continue reading 12 Productivity Hacks You Probably Aren’t Using →

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Website Special Guidelines

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them →

Google Analytics Metrics Aren’t Always What They Seem

Google Analytics

Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem →