Why Aren’t We Winning the War Against Cybercrime? Deanna Ritchie / 05 Jan 2023 Cybercrime is a global problem that continues to plague businesses, individuals, and governments. Despite the increasing awareness of the importance of cybersecurity, criminals still remain active and highly successful in their attacks. So why can’t we seem to win the … Continue reading Why Aren’t We Winning the War Against Cybercrime?
Tag Archives: Aren’t
China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
Your remote employees aren’t disloyal. They just need more of this
By Scott Dust June 03, 2022 Organizations are hiring remote employees in droves. This has made the lives of hiring managers much easier, because doing so significantly broadens the talent pool. Employees seem to enjoy it as well, as it has become an important source of flexibility and, in turn, overall well-being. However, there’s … Continue reading Your remote employees aren’t disloyal. They just need more of this
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers
Brands, take note: Your customers aren’t afraid to dump you if they lose your trust
By Shalene Gupta May 10, 2022 Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers
Some Say Millennials Aren’t Savers — We Are!
Matt Rowe October 18, 2021 In the modern-day, everything from computers to cars are getting more expensive. As young people, this can be difficult since we don’t have much money and focus on saving. Because of the expensive necessities that surround us, some say millennials aren’t savers. However, even though they may perceive us in … Continue reading Some Say Millennials Aren’t Savers — We Are!
Why Aren’t My PPC Leads Converting & How Do I Fix It?
Charly Mostert August 11, 2021 So you just launched a new pay-per-click (PPC) campaign and you’re not getting any leads or conversions. What should you do? Step 1: Don’t freak out, and learn from the data you’re getting. Don’t make large changes to your strategy too early. Instead, allow your campaigns to run until you … Continue reading Why Aren’t My PPC Leads Converting & How Do I Fix It?
What If They Aren’t Looking?
Dave Brock July 22, 2021 We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person. … Continue reading What If They Aren’t Looking?
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