Stephanie Heitman — June 20, 2017 Follow @stephheitman— June 20, 2017 If someone from out of town was searching for your products and services, what would they see? Would they see information about your business? Or just information about your competitors? Whether you live in a tourist destination or want to attract people driving through … Continue reading 5 Ways to Make Your Business Appeal to Vacationers
Jonathan Chan — June 19, 2017 Follow @joncwrites— June 19, 2017 ElisaRiva / Pixabay Logic is a funny thing. Most consumers think they make their decisions of what to buy, and what to do based on logic and information. However, the truth is that logic often intertwines with emotion in the buying cycle, and that … Continue reading Decision-Making Manipulation: How Startups Can Appeal to Buyer Logic
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Deep Patel — December 7, 2016 Follow @realdeeppatel— December 7, 2016 Employers beware: if you’re unprepared for Gen Z, your business will suffer from poor recruiting. In the United States, Gen Z now accounts for 25% of the population. With over $ 40 billion worth of purchasing power, teenagers and young adults are the future … Continue reading 7 Tips to Appeal Generation Z in the Workplace
by Amanda WilksOctober 23, 2016 If you’ve decided your business needs to appeal more to millennials and Gen X’ers, addressing them via social media is the way to go. However, simply having an online presence is not enough. Tech-savvy, digitally literate millennials are aware of most of self-promotional tactics companies use online. If you truly … Continue reading How to Best Appeal to Millennials on Social Media
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. Chad White on August 9, 2016 Several years into the Age of Mobile, brands are finally catching up to … Continue reading The growing appeal of responsive-aware email design
by John Nemo Follow @JohnNemoPRAugust 12, 2016 Here’s an easy way to increase the visibility and social media appeal of the content you’re publishing on LinkedIn. In today’s online landscape, the best headlines and summary text rule the day. You have mere moments to catch someone’s attention before he or she scrolls right by without … Continue reading How To Increase the Curb Appeal of Your LinkedIn Content
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by John Nemo November 19, 2015 Follow @JohnNemoPRNovember 19, 2015 One of the secrets behind a successful LinkedIn profile is getting as specific and niche as you possibly can with the services you offer and (more important) the audience you serve. But what happens when you serve more than one type of audience or buyer? … Continue reading How to Appeal to Multiple Audiences on LinkedIn
Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
