Tag Archives: appeal

How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”

by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand” →

How to Appeal to Multiple Audiences on LinkedIn

LinkedIn Utilization

by John Nemo November 19, 2015 Follow @JohnNemoPRNovember 19, 2015 One of the secrets behind a successful LinkedIn profile is getting as specific and niche as you possibly can with the services you offer and (more important) the audience you serve. But what happens when you serve more than one type of audience or buyer? … Continue reading How to Appeal to Multiple Audiences on LinkedIn →

Brand Authenticity Leads to Higher ROI & Appeal [Infographic]

Branding

Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic] →

Barbie Loses Her Market Appeal And Makes Room for Small Business

Small Business

Though you wouldn’t know it by looking at her, Barbie just turned 56. The problem is that while Mattel’s doll may not look her age, she sure acts it. She can’t get the hang of smartphones, video games and other toys the newest wave of kids really like to play with. Mattel CEO Bryan G. … Continue reading Barbie Loses Her Market Appeal And Makes Room for Small Business →

Why Your Marketing Content Needs Great “Curb Appeal”

Sales Guide

By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal” →