Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017 For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers
Brittany Laeger — November 3, 2017 — November 3, 2017 Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted. In the early days of blogging, the conventional wisdom was to create short, concise blog posts that … Continue reading Content Pillars: New SEO Tactic Answers the Long-Form Content Question
John Lincoln — August 24, 2017 Follow @johnelincoln — August 24, 2017 Amazon is the undisputed king of the online marketplace. And it’s no surprise most sellers have taken notice. But when making the decision to sell on Amazon, vendors must do their homework to find out which of Amazon’s selling options is right for … Continue reading Is Amazon Vendor Express Right For You? (Answers)
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers
Al Gomez — January 16, 2017 — January 16, 2017 Businesses – and even the pros – never run out of SEO questions. From the basics, such as on- and off-page optimization, to more complicated technical queries, this subject is as dynamic as it is timeless. Whether you’re into ecommerce or are simply out there … Continue reading Answers to the Top 5 SEO Questions To Set The Record Straight
LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing? By TheLinkedinMan.com TheLinkedinMan.com October 03, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing?
by Virginia Franco Follow @VAFrancoResumesSeptember 30, 2016 Social media plays an integral part of the search and vetting process for recruiters.What are recruiters looking for? It may feel complicated, but at the end of the day it boils down to responses to very basic questions: Who are you? What do you have to show for … Continue reading Where Recruiters Search For Answers on LinkedIn – and Where to Put Your Answers!
by William Comcowich May 27, 2016 Follow @CyberAlertMay 27, 2016 Photo credit: Véronique Debord-Lazaro Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media … Continue reading Answers to the Social Media Measurement Dilemma
by Laura Donovan February 19, 2016 Follow @thewordproFebruary 19, 2016 My new (desktop) computer has a box at the bottom of the screen that says, “Ask me anything.” When I activate it, a voice that calls itself Cortana asks what she can do to help. (I guess I’m old enough to find this kind of … Continue reading Does Your Website Have The Answers Siri Is Looking For?
by Cynthia Johnson November 27, 2015 Follow @cynthialiveNovember 27, 2015 A business solution is not a spare key; one will not find a business answer hidden under a rock by the side of the front door when they need it. After all, business solutions and answers are not solid items; there are fragments of a … Continue reading 5 Unique Places to Look for Business Answers