Tag Archives: Answers

6 Answers to Commonly-Asked Questions I’m Getting From the Modern Job Seeker

Arik Hanson — November 26, 2019 A couple of weeks ago, I received an email from someone who was recently laid off from his job. This guy was an acquaintance. I had met him before at events, but only in passing. So, I didn’t have direct work experience with him, I wasn’t a fellow colleague … Continue reading 6 Answers to Commonly-Asked Questions I’m Getting From the Modern Job Seeker

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers

How Online Geniuses crowdsources answers to your burning marketing questions

At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop. Taylor Peterson on September 24, 2019 Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC. I’d heard of Online … Continue reading How Online Geniuses crowdsources answers to your burning marketing questions

Voice Search Study Ties Answers To Top Three Organic Results

Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results

Next Level Influencer Marketing: ROI Answers for Your Brand

Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand

Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018   Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions