June 16, 2026 AI is making answers cheap. Curiosity is priceless BY Eric Johnson We’re living through the most answer-rich moment in human history. Need a market analysis? A product brief? A launch strategy? AI can generate something polished in seconds. Some of it still makes my jaw drop. But there’s a growing risk inside companies … Continue reading AI is making answers cheap. Curiosity is priceless
Tag Archives: Answers
How Yelp Answers World Cup Real-Time Questions
How Yelp Answers World Cup Real-Time Questions by Laurie Sullivan , Staff Writer, June 8, 2026 After searching Google Gemini, OpenAI ChatGPT, and other artificial intelligence (AI) chatbots, finding the best places across the country to experience the world’s biggest soccer tournament with friends may come down to searching on Yelp. The company has leaned … Continue reading How Yelp Answers World Cup Real-Time Questions
What gets B2B brands cited in genAI answers
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
This AI startup lets you ask data questions in plain English—and gets you answers in seconds
July 28, 2025 This AI startup lets you ask data questions in plain English—and gets you answers in seconds Businesses have spent the past decade or more amassing vast amounts of data on customers, sales, and nearly everything else measurable. Yet everyday employees—and even C-suite leaders—often struggle to work directly with these datasets, which typically … Continue reading This AI startup lets you ask data questions in plain English—and gets you answers in seconds
ChatGPT Uses Google For Back-Up Answers, Test Confirms
ChatGPT Uses Google For Back-Up Answers, Test Confirms by Laurie Sullivan , Staff Writer, July 28, 2025 Aleyda Solís, SEO consultant and founder of the boutique consultancy Orainti, conducted an experiment to test how rapidly ChatGPT could index a newly created web page, but discovered more than she had originally hoped. It appears that ChatGPT uses … Continue reading ChatGPT Uses Google For Back-Up Answers, Test Confirms
The age of answers: Why dashboards are no longer enough
May 12, 2025 The age of answers: Why dashboards are no longer enough BY James Chester Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer … Continue reading The age of answers: Why dashboards are no longer enough
AI Search Confident About Inaccurate Answers
AI Search Seems Confident About Inaccurate Answers by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2025 When a person admits to making a mistake rather than trying to cover it up, they gain credibility. At least I like to think that’s true. If a machine makes a mistake, how do we know? We expect AI-based … Continue reading AI Search Confident About Inaccurate Answers
Reddit introduces AI-powered ‘Reddit Answers’ search feature
Reddit introduces AI-powered ‘Reddit Answers’ search feature You can stop adding “Reddit” to all your Google searches. karissa bell Mon, Dec 9, 2024 Reddit Earlier this year Reddit cracked down on AI companies and some major search engines, saying that companies would not be allowed to scrape its site unless they struck … Continue reading Reddit introduces AI-powered ‘Reddit Answers’ search feature
Google Ad Exec Answers One-Off Campaign Questions
Google Ad Exec Answers One-Off Campaign Questions by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024 A shortened holiday shopping season requires even the biggest advertisers to act like a startup — agile and quick to respond. Hanukkah falls on Christmas Day this year. The compressed time frame demands advertisers remain attune to emerging trends by leveraging … Continue reading Google Ad Exec Answers One-Off Campaign Questions
Google AI’s hilariously bad answers aren’t the big problem
May 29, 2024 Google AI’s hilariously bad answers aren’t the big problem When a search engine is ridiculously wrong, we can deal with it. But AI’s subtler mistakes and general sloppiness are a more serious long-term problem. BY Harry McCracken Contrary to anything you’ve been told recently, putting glue on pizza is not a good idea. … Continue reading Google AI’s hilariously bad answers aren’t the big problem