At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop. Taylor Peterson on September 24, 2019 Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC. I’d heard of Online … Continue reading How Online Geniuses crowdsources answers to your burning marketing questions
Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads
Brian Devane — November 5, 2018 — November 5, 2018 Pexels / Pixabay As Christmas is approaching, many companies are now getting ready for their busiest time of the year. They are now on the lookout for seasonal staff. A lot of big retailers have already put their seasonal hiring plans into full swing. So, … Continue reading Ace Seasonal Job Interviews With These Answers
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the … Continue reading Answers to email marketers’ niggling questions about GDPR
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018 Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018 Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions
Sahail Ashraf — February 7, 2018 — February 7, 2018 Digital agencies thrive on their clients. Getting those clients takes a lot of hard work though, and when you’ve finally got the meeting, you have to be careful not to blow it in the first few minutes. Take a look at the following questions that … Continue reading 5 Deal Breaker Questions Your Clients Will Ask You (And The Answers)
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
