New tools allow you to gather a vast array of data about your email recipients, but are you really using it to the fullest? Columnist Andrew King shares some ideas for how to do just that! Andrew King on March 12, 2015 Over the last few years, we’ve seen a number of specialist email analytics … Continue reading Enhance Your Emails With Advanced Analytics Data
Kelly ShepskoMarch 12, 2015 As we all know, all good things must come to an end, and while the power of social media marketing won’t drift away any time soon, it’s time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn … Continue reading Setting Up Shop on LinkedIn Company Pages: Engagement and Analytics
New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly. Martin Beck on March 11, 2015 Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage at analytics.twitter.com. The new … Continue reading Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
Angela Hausman, PhDMarch 7, 2015 I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to drive their marketing efforts and improve market performance. I immediately jumped to the post and, … Continue reading Are Social Media Analytics Lying to You?
Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it’s important to know if your sample is statistically significant. Brian Massey on March 5, 2015 Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that … Continue reading Everything’s Bigger In Texas: Sampling & Google Analytics Reports
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Twitter is testing ways to give quick access to how well your tweets are performing. Martin Beck on March 2, 2015 Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing. Several members of our staff have seen the new wrinkle, a … Continue reading Twitter Experimenting With Analytics For Individual Tweets
Eric HammisMarch 1, 2015 More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, … Continue reading Where To Start With Your Analytics
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
