by Sarah Smith February 10, 2016 Follow @sarahsmith82110February 10, 2016 Responsive web design is about creating a page that responds or resizes itself according to the type of device it’s seen on. This might be anything from an oversized desk monitor to a 4 inch smartphone screen. Elements such as images that render nicely on … Continue reading How to Use Google Analytics to Design a Responsive Website
by John Komarek January 27, 2016January 27, 2016 Google Analytics Site Search allows you to get a glimpse of your customers’ minds by listing all the search keywords and jargons they used. It gives you data on what they look for, how quickly they find things on your site, what they have trouble finding, and … Continue reading Essential Guide to Google Analytics Site Search
by Rushal Patel January 22, 2016 Follow @patelrushalJanuary 22, 2016 Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. … Continue reading Startup Marketing Triple Threat: Content, Design and Analytics
by William Yates January 15, 2016 Follow @novacomcorpJanuary 15, 2016 Data capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. It’s easy to understand why this … Continue reading Analytics: Understanding the Whole Picture
Derek Edmond on January 14, 2016 When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found … Continue reading How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Although the report is sponsored by predictive analytics firm EverString, the research firm says it is based on an independently obtained survey. Barry Levine on January 14, 2016 Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out today, from Forrester Consulting. … Continue reading Forrester Report: Companies Using Predictive Analytics Make More Money
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
by VerticalResponse January 10, 2016 Follow @VR4SmallBizJanuary 10, 2016 Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the customers and prospects who actually walk into your store or office, but … Continue reading Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. Laura Collins on January 8, 2016 Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to … Continue reading Making The Most Of Google Analytics Audiences Within Your Search Campaigns
by Danny Wong January 4, 2016 Follow @dannywong1190January 4, 2016 At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a … Continue reading Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings
