Christopher Jan Benitez — December 14, 2016 Follow @christopherjanb— December 14, 2016 Image taken from Pixabay It doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of the best ways to connect with the online audience. According to statics, 91% of retail brands maintain … Continue reading Top Social Media Monitoring and Analytics Tools You Can’t Live Without
By Hazel Mae Pan November 18th, 2016 Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. – Frost & Sullivan, 2015 90% of consumers research online before buying. – MyCustomer, 2012 60% of consumers start their research using a search engine. – RetailingToday, 2013 Google controls 65% … Continue reading Use Google Analytics To Get Actionable Data
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat. Barry Levine on October 31, 2016 A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for … Continue reading Snaplytics launches Snapchat analytics
By Courtney Danyel October 19th, 2016 If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a whole? Content Grouping is a feature in Google Analytics … Continue reading How to Use Content Grouping In Google Analytics
by Susan Gilbert Follow @SusanGilbertSeptember 26, 2016 Get Better Results on Twitter with These 4 Analytics Tools Today I have some resources to help you measure your Twitter marketing strategy for improved results. Here’s four links with tips and tricks to kick start your Monday. Building a brand on social media does not have to … Continue reading 4 Tools to Help Your Business Analytics on Twitter
by Michael Bellina Follow @MigmanMediaSeptember 17, 2016 Google Analytics is one of the most powerful tools out there for recording visitor traffic to your website. However, I feel it is only telling you half of the story about your visitors. Let me explain. Google Analytics records you visitor sessions, the depth those visitors go into … Continue reading Why Google Analytics Is Only Half the Story
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts. Ginny Marvin on September 14, 2016 Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With … Continue reading Now you can move Google Analytics properties to other accounts in two steps
by Catherine Hess Follow @Right_SourcingSeptember 4, 2016 We’re living in the age of Big Data. For several years, strategic analytics and data have been a recurring theme in HR and Talent Acquisition conferences. Why? Because today’s business decisions require a basis in quantitative data, not qualitative or subjective feelings. The Bureau of Labor Statistics estimates … Continue reading Boost Your Contingent Labor Program with Strategic Analytics
