Rohan Mahajan — January 30, 2017 — January 30, 2017 Pinterest is one of the fastest growing social media platforms in the world. The website founded in March 2010 has gathered millions of active users in just 7 years. It is so famous that now it is competing with Twitter and Facebook as one of … Continue reading Qualities to look for in Pinterest Analytics & Scheduling Tools
George Beall — January 27, 2017 Follow @GeorgePBeall— January 27, 2017 Every day, 500 million tweets churn out into cyberspace. These tweets are tracked, analyzed, and organized by Twitter analytics — algorithms provided by Twitter that interpret data. When identifying this year’s social media trends, Twitter analytics is guaranteed to improve your marketing if used … Continue reading How to Improve Your Marketing With Twitter Analytics
Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights
Christopher Jan Benitez — January 24, 2017 Follow @christopherjanb— January 24, 2017 Google Analytics is one of the most essential tools you need to track and optimize the performance of your website. Keep in mind that, no matter how much experience you gain through years of web development, you can never build a perfect website … Continue reading How to Install Google Analytics in WordPress
Paul Cook — January 23, 2017 — January 23, 2017 Pinterest is a great online advertising tool that allows businesses to improve their online presence. Pinterest offers the perfect platform to promote goods and services to online audiences. The massive popularity of the image sharing site represents opportunities for both business-to-business and consumer-focused businesses. Pinterest … Continue reading How to Use The Pinterest Analytics Tool to Your Advantage
Krista Park — January 16, 2017 — January 16, 2017 Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track requires an agreed upon understanding … Continue reading Standardize Your Analytics: From Initial Requirements to Data Outputs
Andrew Vilbar — January 16, 2017 Follow @SEORankUpAus— January 16, 2017 In terms of small business analytics Google pretty much dominates the market. It is easily the most talked about, and installed platform for the micro/small business category. The issue is, that many small businesses don’t know how to interpret this data, or make use … Continue reading Yandex Metrica: The User-Friendly Google Analytics
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions. Jacob Baadsgaard on December 14, 2016 at 10:34 am One of online marketing’s claims to fame is the fact that you can track almost everything. Send out an … Continue reading Is your analytics data lying to you?
